Cost Effective Thermal Printing Solutions for the Pharmacy
Cognitive’s CRx printers help pharmacies save time and money by changing the way they print prescription labels and patient education documents. Thermal printing technology has been used in the retail industry for decades and has proven itself to be the most reliable way to print barcoded labels and tags. However, the CRx is more than a barcode prescription label printer, it can also print Keystone compliant patient monographs. The CRx printer is the ideal solution for the retail pharmacy due to its compact footprint that fits nicely into the pharmacy workflow, its networking capability, and its operational cost savings and return on investment.
“Any pharmacy, regardless of size, can save time and money while increasing reliability, simply by printing thermal labels and monographs when and where they are needed.” Raul Palacios
Two Solutions… One Printer
 Prescription Labeling
- Fast and Reliable
- Small Foot Print
- Cost Effective
- Low Maintenance
- No Toner
- Reduces Waste
- Warning graphics
- Works on Backup Power
Prescription labeling is easy with the CRx printer. The printer’s large label capacity, small footprint, quiet operation, LCD menu control, and on-board PCL language emulation further distinguish the printer. And don’t forget that the CRx does not require expensive and messy toners and it allows you to print on-demand, drastically reducing waste.
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 Patient Monograph
- Keystone Guidelines Compliant
- Simplifies Counseling
- Continuous Forms
- Print On Demand
- Small Format
- Folds Easily
- No Toner
The same CRx printer can act as your patient monograph printer, offering you the same benefits and better options. Now you can print the patient education leaflets when you need them and at the point of delivery so that you can focus on the customer. It’s a fast and effective way to reduce waste, save money, and still comply with the FDA guidelines for counseling.
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For more information email marketing@cognitive.com
or call (800)525-2785
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Why switch to the CRx thermal printer?
 Operational Savings
Quantifying the savings of thermal printing vs. laser printing
is easily at hand. Simply take into account the items listed
below and you will find a potential savings of more than 50% when making a complete transition from laser.
Printer Price - Get 2 fully featured CRx thermal printers for the price of one laser printer.
Materials - No dual web forms or expensive toner cartridges, only low cost label and monograph rolls. A potential material savings of 33% - 50%.
Reliability - The CRx was designed with a simple media path to print labels, which means jams are almost non-existent even after printing thousands of labels.
Maintenance - Very little maintenance involved with the CRx (simple printhead cleaning) and no need for a maintenance call and downtime found in laser printers.
Power - A thermal printer uses about 15% the power of a laser printer.
No Waste - No need to feed extra forms when your monograph runs over or when you don’t need to offer it, a potential for an additional 5% material savings.
Easy Integration - The CRx works on the laser printer’s command language, PCL drastically reducing the leaning curve and investment of integration.
 Return on Investment
Including thermal printing technology into your workflow will pay for itself in less than a year. The rate of that return will vary depending on the combination of printing technologies selected and the number of prescriptions processed daily. In any case transitioning to thermal is cost effective with a return on investment in months rather than years.
Laser - Printing both your labels and monographs on a laser printer typically requires printing an a dual web form (labels and bond paper) on a centrally located printer. While the form itself may seem inexpensive significant additional costs are incurred with toner and waste.
Thermal/Laser - Printing thermal labels and laser monographs can produce an 11 month ROI and maintains operational costs significantly less than printing all laser but more than printing all thermal.
Thermal/Thermal - Printing thermal labels and thermal monographs can result in an ROI in less than 6 months and maintains median operational costs.
Thermal/Thermal Receipt - Thermal labels and thermal monographs on receipt type paper can result in an ROI in less that 4 months and maintains the lowest operational costs. The cost of the receipt can be significantly offset by advertising on the backside of the monograph
Reference Materials
CRx Specifications
Thermal vs. Laser Printing White Paper
Thermal Improves Pharmacy Workflow White Paper
Adopting PCL Thermal Printing White Paper
Cost Savings and ROI Calculator
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